Earth Diva Cosmetics is a vegan makeup line that is one of the most passionately vegan beauty product companies out there. They feature mineral makeup that is both vegan and cruelty free, as well as vegan makeup brushes. Their official statement on their commitment to vegan products is one of the most comprehensive and impassioned statements made about a company’s stance on offering animal-friendly products. Earth Diva Cosmetics is a member of the PETA mall, a vegan online shopping portal. They also donate 10% of their sales to PETA via the charitable online shopping site, www.Filanthropists.com.
While many mineral makeup companies claim that their makeup is pure, they often contain talc, dyes, gluten, carmine (not vegan), cornstarch, and many other synthetic ingredients and fragrances. Earth Diva is committed to a pure product that does not contain harsh or harmful chemicals – just 100% pure minerals that have been finally milled to bring you a smooth product that glides on to your face effortlessly. The line includes: loose mineral foundation, bronzer, setting powder, blush and eye shadow.
For those who are dubious of matching a new foundation over the Internet, Earth Diva offers sample kits that allow you to find your perfect shade. You can buy single samples for $1.25, or an even better deal, a sample kit that contains all of the shades within your skin tone range for $4.95. They also offer “Eye Starter Kits” which offer everything that you need to get started using mineral eye makeup. Offered in color palettes of “Neutral”, “Cool”, and “Warm”, the kits each come with: 3 eyeshadow colors, one charcoal eyeliner and three vegan eye makeup brushes – all for $27.87.
And Earth Diva goes beyond just makeup. Their “Beauty Supply” section features a faux leather makeup bag, hemp eco-friendly brush pouches, eco-friendly loofah and cellulose sponges and biodegradable hair combs. Their online store is a virtual one stop shop for all beauty products that are both earth and animal friendly. Check them out!