NOTE: AT THE TIME THIS ARTICLE WAS WRITTEN BORGHESE WAS CONSIDERED CRUELTY-FREE. SINCE THAT TIME IT HAS COME OUT THAT BORGHESE IS NO LONGER CONSIDERED CRUELTY-FREE AS THEY SELL IN CHINA WHICH REQUIRES ANIMAL TESTING. WE ARE LEAVING THIS POST UP, WITH THIS NOTE, SO THAT OTHERS SEARCHING FOR THIS INFORMATION CAN FIND IT. UPDATED JANUARY 2019
In business since 1931, Almay Cosmetics is one of the world’s oldest cruelty-free cosmetics companies. Even during the 1930’s, Almay used pure, hypoallergenic ingredients that were safe for even the most sensitive skin.
Almay is the world’s first hypoallergenic cosmetics brand, and the first brand to make 100% fragrance-free products. It was also one of the first cosmetics companies to disclose all ingredients used, the first brand to perform safety testing for allergy irritation, the first brand to formulate for contact lens wearers, and the first brand to create cosmetics regimens for specific skin types. Almay does not test on animals.
Almay sells products for the eyes (eyeliner, eyeshadow, mascara, brow pencil, concealer), face (concealer, foundation, powder, blush, and bronzer), and lips (lip liner, lip color, lip gloss), as well as eye and face makeup removers. Almay product lines include: Almay intense color, smart shade, Almay pure blends, ALMAY bright eyes, Almay tlc truly lasting color, and Almay one coat nourishing mascaras. Just one of the company’s top sellers is the Almay smart shade concealer. The product uses “breakthrough shade-sensing technology” which allows the concealer to start out white and adjusts to your own individual skin tone. By using this technology, the product makes it easier to achieve the perfect shade as it instantly adjusts to the color of your skin. Almay smart shade concealer also adjusts to conceal dark circles under eyes. This product contains an antioxidant blend of grape seed, ginseng and Ginkgo biloba. Almay smart shade concealer is hypoallergenic, dermatologist tested and ophthalmologist tested.
Almay products contain a number of natural ingredients such as soybean, rosehips, licorice, milk thistle, and aloe, grape seed, meadowsweet, cucumber, moringa, ginseng and Ginkgo biloba. Meadowsweet is used to treat oily skin, grape seed is used for normal or combination skin, and cucumber is used for dry skin. Moringa is used as an anti-aging treatment and aloe is used as a moisturizer for the skin. Milk thistle acts as an anti-oxidant and protects from free radical damage and licorice is used as an emollient. Soybean is used to even skintone and smooth skin texture and rosehips is used for the prevention of wrinkles, aging skin, and sunburn.
Where to Purchase Almay Cosmetics
Almay products can be purchased online through the official website or at any beauty supply house, cosmetics retailer or drug store. Visit www.almay.com to start shopping online. If you have comments or questions for Almay, the toll-free number is 1-800-992-5629. Almay is available to take calls Monday through Friday, 8:30 a.m.-5:00 p.m. EST. You may also reach Almay via fax at 919-603-2953.