Tarte vegetarian and cruelty-free cosmetics is no longer cruelty-free after selling out to Kose Cosmetics. Hi, all of you cruelty-free fashionistas, Jess here. I’m a contributing writer to Vegetarian Beauty Products and I’m here because I’m upset. No, I’m furious. Tarte, one of our favorite cosmetic brands to review, has sold out to a bigger company, Kose comsetics, who still tests on animals. They then had the nerve to insult its consumers by trying to distance themselves from their new parent company by saying that Tarte will remain cruelty-free, as if consumers can’t figure out that, any dollars that go to Tarte, will ultimately end up in the hands of animal-testing Kose.