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Smashbox Cosmetics – They are Cruelty-Free, But…

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NOTE: There is some confusion about whether Smashbox is cruelty-free. That is because they were acquired by Estee Lauder, who is decidedly not cruelty-free. Smashbox, as a separate entity, on its own is cruelty-free, so whether you want to support companies that are in and of themselves cruelty-free, but owned by a cruel parent company, is up to you.

Founded in 1996, Smashbox Cosmetics is the brainchild of two brothers, Dean and Davis Factor, who also happen to be the great-grandsons of Max Factor. Dean and Davis Factor began their careers in 1991 with the creation of Smashbox Photo studios well known for its long list of celebrity clientele. They went on to create a make-up line specifically targeted to helping create the perfect photo shoot.

It wasn’t long before the make-up line became a sought after item of its own leading to the official company website allowing women from around the world the opportunity to enjoy top of the line cosmetics. Smashbox Cosmetics focuses on “finding beauty solutions and quick fixes to demystifying makeup application” for women. The company is also listed with Leaping Bunny, an organization that provides cruelty-free product lists and resources for consumers, making it a perfect match for vegans and vegetarians.

Foundations, moisturizers, concealers, powders, eyeliner, eye shadow, mascara, eyebrow kits, lid primer, lipstick, lip gloss, lip liner, lip treatment, lip exfoliant, blush, bronzers, highlighters, lotions, parfum, brushes and application tools, palette collections and make-up kits are among the many cruelty free cosmetics products available through Smashbox.

In addition to providing quality cosmetics at affordable prices, Smashbox Cosmetics takes the time to look out for the world around them. Not only is the company committed to providing cruelty free product offerings to the world, but they are equally committed to giving back.

The Haiti relief effort, Food for the Poor, Children’s Miracle Network and Smashbox Cares are among the organizations the company supports. They are also dedicated to protecting the environment using recyclable materials for packaging as well as certified paper and soy ink. For the Haiti relief effort, Smashbox matched all employee donations dollar-for-dollar proving that they are willing to put skin in the game when asking others to support the causes they work towards supporting themselves.

All products created by Smashbox have a healthy focus. “Products are non-irritating, clinically tested, allergy tested, dermatologist tested and made with good-for-your-skin ingredients.” And, the majority of the company’s products are gluten-free.

To learn more about Smashbox Cosmetics, find a local retailer or purchase products online visit the official company website:

Contact Smashbox Cosmetics
Smashbox can be reached via the company’s customer service department available Monday through Friday 8:00 am to 5:00 pm (PST) at 888.763.1361. The company can also be reached by mail: Smashbox Cosmetics, Attention: Customer Service, 8549 Higuera Street, Building B, Culver City, California 90232.

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