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Cruelty-Free Eye Makeup and How to Do Great Eye Makeup Primer

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Whether you have brown, green, gray, or blue eyes, the best type of eye makeup to wear will depend on the subtleness or intensity of your eye color. For instance, deep dark brown eyes work well with medium to dark eye makeup, specifically colors such as dark purple or dark brown. Light brown eyes work well with yellow highlights and dark colors in the creases of the eyelids. When it comes to blue eyes, less is better overall, but blue-eyes work well with a wide variety of colors.

If you have blue eyes, choose eyeshadow colors that contrast with your own individual shade. Brown, gray, camel, taupe, dark browns, blacks, charcoal, copper, pink, violet, lilac, silver or gold actually make blue eyes appear “bluer.” The one color to avoid is, what else? Blue! Blue eyeshadow can make your blue eyes fade, so be careful. You may chose very dark blue, but if you apply too much, it can look harsh.

When it comes to eyeliner for blue eyes, stick to brown, black, charcoal, and dark green. Avoid lighter colors which can make blue eyes fade. To make your eyes pop, apply eyeliner in the inner rims of eyes.

Mascara can be tricky. Some women prefer to wear either eyeliner or mascara. Some prefer to wear them both, together. No matter which way you prefer, never go heavy, especially if you wear both mascara and eyeliner at the same time. To apply mascara, curl the eyelashes first. Apply only one coat of black or dark blue mascara to the top and bottom lashes. This is one area where dark blue is perfectly fine.

To apply eye makeup to blue eyes overall, offers the following steps:

1. Apply light tones eyeshadow from lash to brow. Use neutral eyeshadow.
2. Apply medium-toned eyeshadow in the crease and blend up to the brow bone.
3. Apply dark eyeshadow of the same color on outer corner of the eyelid.
4. To brighten your eyes, you could apply a bit of shimmery shadow in the inner corners of your eyes.
5. Line upper lids.
6. Apply mascara on upper lashes with emphasis on outer corners.

Continue reading to learn about some of the top cruelty free cosmetics companies, which eye makeup products they sell, and where to purchase them.

There are literally hundreds of cruelty free cosmetics companies around the world. Some are household names while others are small and lesser known. While there are many cruelty-free cosmetics companies, a select few have been around since for a while, including Almay and Beauty Without Cruelty. More recently, Wet and Wild has committed to a cruelty-free and vegan offering.

Almay has been in business since 1931. Even back then, Almay used pure, hypoallergenic ingredients that were safe for even the most sensitive skin. Almay was the world’s first hypoallergenic cosmetics brand, and the first brand to make 100% fragrance-free products. It was also one of the first cosmetics companies to disclose all ingredients used, the first brand to perform safety testing for allergy irritation, the first brand to formulate for contact lens wearers, and the first brand to create cosmetics regimens for specific skin types. Almay does not test on animals and it uses natural ingredients that are safe for vegetarians and most vegans such as soybean, rosehips, licorice, milk thistle, and aloe, to name just a few. Almay products can be purchased online through the official website or at any beauty supply house, cosmetics retailer or drug store.

Beauty Without Cruelty (BWC) was founded in 1963 in England. The trustees of BWC Charitable Trust, an animal welfare organization, came together for a common goal – to manufacture and distribute natural, color cosmetics that were not tested on animals and products that did not contain any animal ingredients. Beauty Without Cruelty offers a full line of cruelty-free vegetarian, skin and body, and hair care products made from natural ingredients and organic aroma-therapeutic essential oils. Beauty Without Cruelty’s full line of color cosmetics reaches across all lines in order to meet the beauty needs of all women.

Beauty Without Cruelty Products may be purchased from your local natural foods retailer, and at some drug stores and vitamin shops. You can also purchase BWC products online directly from the Beauty Without Cruelty website:

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