Beauty Without Cruelty didn’t just jump on the cruelty-free bandwagon a few years ago. Beauty Without Cruelty was founded nearly 50 years ago in England. In 1963, the trustees of BWC Charitable Trust, an animal welfare organization, came together for a common goal – to manufacture and distribute natural, color cosmetics that were not tested on animals and products that did not contain any animal ingredients. Katherine Long, a passionate, life-long animal welfare activist, vegetarian and cosmetician developed the first full-line of cruelty-free color cosmetics. She partnered with fellow animal welfare advocate, Noel Gabriel.
Beauty Without Cruelty didn’t make its way to the United States until 1989. During the same year, the company created a natural skin care line to compliment the color line from England. The brand quickly became one of the most respected and leading brands. It also became the industry’s most recognized. Today, Beauty Without Cruelty offers a full line of cruelty-free vegetarian, skin, body and hair care products made from natural ingredients and organic aroma-therapeutic essential oils. Beauty Without Cruelty’s full line of color cosmetics reaches across all lines in order to meet the beauty needs of all women.
Beauty Without Cruelty Product Line
Beauty Without Cruelty features a hair care line, skin care line, body care and color cosmetics. The hair care line offers shampoos, conditioners and styling products such as lavender and rosemary-mint-tea tree shampoo and conditioner, Vitamin C products for the face and purifying clay masks, spearmint and citrus bath gels, and Ylang Ylang hand and body lotion. The cosmetics line features everything from mascara and eyeliner to eye shadows, blush and foundations and concealers.
Beauty Without Cruelty Ingredients
All Beauty Without Cruelty Products feature a special blend of natural ingredients and organic aroma-therapeutic essential oils. Just one example is BWC’s Rosemary-Mint-Tea Tree Conditioner. This product is made from the following ingredients:
Aqua infusion of organic rosmarinus officinalis (rosemary), lavandula angustifolia (lavender), and anthemis nobilis (roman chamomile), organic aloe barbadensis leaf juice (aloe vera), cetearyl alcohol, glycerin (vegetable), panthenol (vitamin B factor), stearic acid, organic helianthus annuus seed oil (sunflower), organic simmondsia chinensis seed oil (jojoba), soy protein, biotin (vitamin B factor), hamamelis virginiana extract (witch hazel), organic rosmarinus officinalis essential oil (rosemary), organic mentha piperita essential oil (peppermint), organic melaleuca alternifolia essential oil (tea tree), organic lavandula vera essential oil (highland lavender), organic citrus aurantium essential oil (sweet orange), inositol (vitamin B factor), ethylhexylglycerin, sodium benzoate, potassium sorbate, ascorbic acid (vitamin C).
Where to Buy Beauty Without Cruelty Products
Beauty Without Cruelty Products may be purchased from your local natural foods retailer and at some drug stores and vitamin shops. You can also purchase BWC products online directly from the Beauty Without Cruelty website.
www.BeautyWithoutCruelty.com