Tarte Cosmetics began with one woman’s quest for vegan beauty products that were made with pure ingredients. Tarte owner and CEO, Maureen Kelly, wanted to find makeup that was gorgeous and effective, but that didn’t contain yucky, unhealthy ingredients.
She searched many department stores and found a few vegan makeup lines offering clean products, but she was disappointed in the not-very-luxurious packaging of these items. She, like many other women, want their entire beauty experience to be beautiful, and she didn’t want to have to hide her makeup.
So, Maureen set out to create a beauty line that was glamorous, good for you, and kind to animals. She created Tarte, a vegan and cruelty-free beauty company that sells healthy products that work like they should.
Tarte is a leader in eco-chic and natural beauty. The company offers cruelty-free makeup that is infused with ingredients to help skin stay healthy and beautiful. Tarte cosmetics contain superfruit and plant extracts, essential oils, vitamins and minerals, and other natural ingredients to give you a powerful formula that’s crafted with gentleness in mind.
Tarte produces a range of vegan beauty products that are budget, water, and sweat proof. Many of the makeup items in the Tarte collection offer SPF protection and have gained the support of consumer panels.
You’ll find beautiful, runway-inspired cases and compacts in the Tarte line, each of which have been manufactured with sustainability in mind. From the company’s award-winning lip tints to its new Amazonian clay and maracuja complexion products, you’ll find real healthy products that give sophisticated women real results.
To see the entire range of Tarte cosmetics, visit the Tarte website. You can also order makeup directly from the site.