What Vivisection Is and Its Use in the Cosmetic and Beauty Products Industry

Vivisection is a term that make many shudder, even if they do not know what it means. Vivisection is technically defined as procedures, such as surgical (minor and major) that are performed on living beings, for the purpose of performing experiments. While vivisection, or animal testing, is conducted for many purposes, such as medical procedures and pharmaceuticals, we will be focusing on the use of animal testing in personal care items, such as cosmetics, hygiene products and other general beauty products.