Finding a natural and cruelty-free hair dye can sometimes feel like trying to locate a needle in a haystack. It’s challenging for sure. Not many people we know would call it fun, except for when they finally do locate that safe, effective, and vegan product.
We found that hidden gem so we wanted to share it with you right away. We found out that Naturtint offers a cruelty-free, natural, safe, and effective solution for coloring hair.
Naturtint is plant-based vegan hair coloring product that’s also a cost-effective option for cruelty-free coloring. A box of Naturtint hair color will only set you back about $19, compared to the charges of $100 or more that you’ll be met with at salons that do vegan and organic hair coloring.
Naturtint is an easy-to-use and feel-good hair coloring solution that you’ll most likely be able to pick up at a natural grocery store near you. If you can’t find it in a brick and mortar store, simply buy a box online.
Want to know more about Naturtint and it’s cruelty-free coloring? Read on.
The Backstory
Laboratorios Phergal of Madrid, one of the top cosmetics labs in Spain, launched Naturtint in Europe in the 1990s. Right away, the product distinguished itself from other hair coloring products as the first permanent hair color that was free of ammonia and featured plant-based active ingredients.
About the same time, in the United States, businesswoman Brenda Boice established International Trade Routes, a distribution company. She searched the globe for product lines to work with that met her company’s core values. She wanted to bring customers the highest-quality natural hair coloring products available anywhere.
For years before Boice started her own business, she had interests in healthy living and alternative medicine. She had become an expert in aspects of the health products industry while working at Herb Pharm, a liquid herbal extracts company based out of Oregon.
After looking at many internationally-manufactured beauty products to distribute, none of which had the integrity and high standards that she demanded, she finally came across Naturtint and a partnership followed.
Boice was impressed with Naturtint’s eco-friendly packaging. She thought the line would do well in the United States market and she was right. Today, International Trade Routes is the exclusive distributor of Naturtint products in the U.S. The company is proud to offer a cruelty-free hair coloring product that’s also free of ammonia, parabens, or resorcinol.
Naturtint Products
Healthy hair, natural ingredients, and cruelty-free manufacturing are at the root of Naturtint products. Naturtint hair colors fill a need for millions of women who want beautiful hair, and who want to be kind to the planet and animals.
The Naturtint line of hair coloring products offers a wide range of color options, including shades for those who want to go jet black, brown, red, and hues in between. Naturtint’s plant-based, vegan hair colors come in blonde, auburn, chestnut, mahogany, gold, and other stunning colors. All Naturtint hair coloring products provide complete coverage for grey hair in one application.
Naturtint hair coloring products nurture hair, offering deep and vibrant coloring that’s long lasting. With 29 mixable shades, you’re bound to find a color that is right for you.

Hy, sorry but Naturtint is sold also in China and the chinese government only allowes products been sold in China IF TESTED ON ANIMALS. That’s their law there so…
No. Naturtint is maybe vegan and done with care and so on but definetly it’s not cruelty free.