Decades ago, finding makeup not tested on animals was challenging. Today, most cosmetics companies do not test makeup on animals. However, there are still companies that use ingredients that may have been tested on animals. This means these products are not 100% cruelty-free. In order to avoid purchasing cruelty free makeup not tested on animals, you must read labels carefully. Makeup products that have not been tested on animals will carry the leaping bunny logo or it will read “Not Animal Tested” or “This Finished Product Not Tested On Animals.” These products are safe for vegetarians. “Not Animal Tested” makeup is safe for vegetarians and vegans alike. It is important to note that “This Finished Product Not Tested On Animals” labels means that the finished product may not have been tested on animals, but some of the ingredients may have been.
If the information is not contained on the label or the information contained on the label is not satisfactory, you should contact the cosmetics company and request an ingredients list and/or the company’s policies on animal testing. The vast majority of cosmetics companies will send the information to you via email or snail mail.
If you want to be sure you are using makeup that has not been tested on animals, stick to vegan makeup manufacturers, retailers, and suppliers. Vegan makeup companies never test on animals nor do they use ingredients that have been tested on animals. For a complete list of makeup not tested on animals, visit review the following list provided by Caring Consumer. Caring Consumer is sponsored by People for the Ethical Treatment of Animals (Peta.org).
Just a few makeup companies that do not test on animals include:
Beauty Without Cruelty