It’s exciting to find a vegan beauty line with a wide range of products. Ones that can take care of your hair in many ways and also tend to your skin. Giovanni Cosmetics offers such a line. This company makes incredible products that smell good, leave hair and skin feeling amazing, and are reasonably priced as an added benefit.
An Industry Leader
Giovanni was one of the first natural hair care brands to come on the market in the United States. The company is an industry pioneer, having paved the way for not only natural hair care product but cruelty-free ones.
Decades ago, Arthur Guidotti, had a vision for hair. He loved all things having to do with hair styling, and he was a hairstylist in Beverly Hills and Hollywood. Arthur worked with icon Gene Shacove and was great friends with “the father of hair color,” Al Lapin. By the 60’s, Arthur had created a name for himself as a top stylist with celebrities and he had opened his first salon on the famous Sunset Strip.
While coloring and shampooing hair for many years, Arthur’s hands started to react to the harsh chemicals in the products he was using. He began to explore the possibility of crafting his own hair care line, which would use gentle and natural products.
Since the 1970’s
In 1978, Arthur and his business partner, Peter Stathis, launched Giovanni Cosmetics. The company originally had just 3 employees, but it took off quickly and grew into the huge cosmetics brand it is today. Arthur’s son is now the visionary and leader of Giovanni. He was raised in salons. He saw the damage that conventional products do to hair and to the body.
Giovanni’s cruelty-free products have changed public perception of what natural hair and skin products are. This company has shown people that natural cosmetics and natural beauty products are not lifeless, but are rather vibrant and spectacular.
Giovanni products are cutting edge, fashion forward, and the perfect example of what a natural and cruelty-free hair and skin care item should be. Giovanni sells more than 120 fabulous vegan hair and skin care products, including shampoos, conditioners, anti-frizz serum, gels, mousses, skin serums, hair repair formulas, facial scrubs, facial cleansers, and more.
Giovanni hair care products are divided into groups, each with a specific benefit like hydration, volume, smoothing, repairing, and luxurious sheen. Skin care items nourish the face, hands, feet, and body.
For salon-quality vegan and natural beauty products you can use on a variety of hair and skin types, turn to Giovanni Cosmetics.