If you’ve ever stood in the shower, gazing at a bottle of Dr. Bronner’s soap, you’ve noticed the flashy label, replete with slogans imploring you to remember that all of us are one. The company was founded in 1948 by Emanuel Bronner to help spread the message that we must all realize our unity despite religious and ethnic differences. Though radical for its time, the message became more mainstream as the company grew larger and expanded its product line. Seventy years after its inception, Dr. Bronner’s is still family-owned and operated, committed as ever to the manufacture of socially and environmentally friendly products.
The website www.drbronner.com is vibrant and exciting, yet informative and user-friendly. It describes Dr. Bronner’s philosophy of constructive capitalism, in which executives’ pay is capped at a percentage of only five times more than the salary of the lowest-paid employee. The website reinforces and explains the company’s commitment to organic farming practices and animal welfare. And, of course, it showcases Dr. Bronner’s vast array of products, all of which can be directly ordered through the site.
You’ve probably experienced the tingly cleanliness of the 18-1 Hemp Peppermint Pure Castile Soap ($17.99). A tiny amount of this soap will send you into shower nirvana. The peppermint and hemp extracts are combined with organic, fair trade coconut, palm, olive, and jojoba oils. The label says “dilute!” and they aren’t kidding. A 32-ounce bottle of this stuff will last for months. The soap can be used to wash dishes and clothing, yet is mild enough to use anywhere on your body. Truly a magical product.
Dr. Bronner’s toothpaste ($6.49), manufactured with 70 percent organic ingredients, is vegan, fluoride-free, and cruelty-free. All packaging is 100 percent recyclable, including the tube. The company makes three flavors, but our favorite is the Cinnamon All-One Toothpaste. The cinnamon flavor is fresh and tangy but leaves no aftertaste. Your mouth will feel super-clean afterward! This variety is especially popular with customers.
Dr. Bronner’s lotion line ($9.99) is made with the same care and attention to detail that is applied to the company’s other products. We’re partial to the Lavender Coconut Organic Hand and Body Lotion. Apply a pea-sized amount to your hand and spread it across your skin. A tiny dollop packs a wallop! Of course, the product smells divine, it’s made with pure essential oils. It’s good for all skin types and can be used every day, on any part of your body.
If you want philosophy and social awareness to be part of your body care routine, Dr. Bronner’s should be your go-to product of choice. The products are reasonably priced, smell great and feel heavenly! Besides, one day you might actually finish reading the label.