As we search for new vegan products to share with you, we’re always delighted to find haircare products that are all-natural, gentle, and cruelty free. We’ve come across such a line and it’s from a brand called Alterna.
Alterna has been formulating vegan and cruelty-free haircare products since 1997. The company hasn’t been making your run-of-the-mill products, though. It’s been crafting luxury shampoos, conditioners, and other items for the hair that are salon tested and of salon quality.
The Alterna Difference
While staying committed to only using plant ingredients in its products, Alterna has found a way to turn these ingredients into proprietary formulas that work just as well, or even better than, the top haircare products you’d find at a salon.
Alterna combines care for animals and humans with effectiveness, which is a paring often hard to find. We’re thrilled that we discovered it, though. Alterna haircare products are readily available online, so you don’t need to choose between mainstreen products sold at the grocery store and good-for-you versions. When you purchase an Alterna product, you get proven results and purity in haircare that’s good enough for professionals to use.
Alterna haircare items are made with yummy, natural ingredients like sea silk, bamboo, and kendi oil to give you a sustainable, vegan, and non-toxic option for your locks. All Alterna haircare products are free of parabens, phthalates, sulfates, and other harsh or unnecessary chemicals. They’re also packaged in eco-friendly wrap and made with ingredients that are sourced from fair-trade partners.
It’s the high performance of the Alterna products, though, that we believe keeps people coming back to this vegan and cruelty-free brand. Alterna has spent more than 15 years developing formulas to give great results without compromising safety.
Alterna’s haircare collection includes shampoos and conditioners, hair treatments, and hair stylers. It contains travel kits that let you bring all of your vegan hair essentials on a plane in small, TSA-approved bottles.
In the Alterna line, you’ll find haircare products that relax, hold, moisturize, repair, shine, straighten, and volumize your hair. There is more amazingness for the hair too, but you’ll need to hop on over to the Alterna website to check it all out. After you do, feel free to come back here and let us know what you think of Alterna’s products.