Alan Benfield Bush and Jim Markham founded Pure Performance Hair Care ABBA in 1988. The team aimed to create a line of products that would support Bush’s special education technique of Condensed Cutting and Perming. Bush and Markham created a line of liquid styling tools (ABBA Liquid Styling Tools) made up of a system of pure and natural hair care products, using 100% vegan ingredients. Like all ABBA products today, these naturally formulated products were considered high performance, minus the devastating effects many hair care products can have on the environment.
ABBA Pure Performance Hair Care Products were developed specifically for use in salons. The brand assigns an Herbal R/X to each of its products, highlighting the one or two botanicals in formula that provide specific benefits to hair health. ABBA has created right families to simplify and highlight specific hair care needs. These families include: color protect, curl, moisture, normal, specialty, shine, style and volume. ABBA hair care products bear the “Commitment to Purity” seal as a symbol of the company’s commitment to “producing products that are natural and pure, while recognizing a social responsibility to appreciate and embrace the world in which we live”.
ABBA chooses specific herbal extracts and natural oils to add to its own Herbal Protein Complex, which was developed by the company’s scientists. The company defines ABBA’s Herbal Protein Complex as “proteins and extracts working synergistically to bond to the hair for internal and external protection. That is achieved by using the optimal blend of proteins to rebuild and strengthen hair.”
The ABBA Pure Performance Hair Care line consists of the following categories of products: cleanse, condition, correct, create, pure color protect, pure curl, pure moisture, pure normal, pure shine, pure specialty, pure style and pure volume. Pure color protect products are made with natural color protection ingredients such as coconut, soy proteins, wheat, and aloe vera extract, and pure curl products are formulated with ingredients such as lemon grass, chamomile and orange peel oil to help detangle and revitalize curly or wavy hair.
ABBA’s volumizing products feature seaweed, grapefruit and aloe vera to energize and build body into fine or limp hair. Other natural ingredients that can be found in ABBA products include: yucca, palm oil, geranium, rosemary, comfrey, peppermint, lavender, passion flower, watercress, molasses, green tea, mica crystals, papaya, banana and rice bran oil. Ingredients such as papaya, green tea, mica crystals, banana and rice bran oil help deactivate free radicals and oxidants to deep cleanse and moisturize the hair.
Where to Purchase ABBA Pure Performance Hair Care Products
ABBA Pure Performance Hair Care Products are available at salons across the United States and Canada. To find a salon near you, please access the salon locator directly through the ABBA Performance Hair Care Products website. The locator is easy to use. All that is needed is the state.
ABBA Pure Performance Hair Care
1515 Wazee Street, Suite 200
Denver, CO 80202