The 5 Top Rated Vegetarian and Cruelty Free ‘Too Faced’ Products in the Makeup Community

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Now that Tarte Cosmetics is no longer a cruelty free company, many former Tarte cosmetic users are jumping to Too Faced vegetarian and cruelty-free cosmetics. Too Faced was founded by husbands Jerrod Blandino and Jeremy Johnson, 15 years ago. Both men got their start in the cosmetic and fashion industry, before coming together to create Too Faced, so named for Jerrod’s pet name for the women who would go from sweet to stressed whenever he was out of their favorite makeup product. Making this duo a trio is their little chihuahua and company mascot, Clover. Too Faced is a big supporter of Best Friends Animal Sanctuary.

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We scouted large makeup review community, Makeup Alley, for the five top rated Too Faced products. We determined the number by looking at all reviews with over 50 reviewers, and determining which ones had the highest rating, as well as “would buy again” rating. Here are our must-have Too Faced products:

1. Retractable Kabuki Brush – This portable, retractable brush is vegan and very soft. It’s designed to grab pigment and blend it thoroughly for a streak-free application. Here is what some reviewers had to say:

“my foundation just doesn’t look the same without this gem”

” i love the feeling of it on my skin.. it picks up my mineral foundation quite well and blends smoothly on my skin”

“I love this brush! What’s not to love? It’s pretty, functional, mobile and super soft. “

2. Soleil Matte Bronzer in Chocolate and Milk Chocolate – These bronzers are made with real cocoa to offer a bronze that is both a true, non-orange color, and a delicious, natural fragrance. The Chocolate version is for medium/dark coverage, and the Milk Chocolate offers light/medium coverage. Reviewers said:

“I absolutely love this! Got it at Sephora, after one of the consultants demonstrated how to contour and highlight! Smell wonderful, but it makes me crave chocolate, lol.”

“NOT ONLY DOES IS TASTE AND SMELL NICE(yes ive licked it dont judge me is was amazing) This bronzer is really great! I have Quite medium brown skin and nearly every single DARK bronzer I’ve tried doesn’t show up on my skin like I have to keep on trying to build it up and then by the time It looks decent my face looks too powdery! But this one is ABSOLUTELY AMAZING on my skin! ”

“I love this bronzer a lot though. Great color pay off, no ridiculous shimmers, and no orangey tone coming off of it.”

3. Natural Eyes Neutral Eye Shadow Collection – This eyeshadow collection comes with 9 colored shadows that are richly-pigmented and buildable, to offer a lighter, or more bold coverage. Rich shades of taupe, chocolate and pink can effortlessly take you from day to night. Reviewers said:

“This is my first “high-end” eyeshadow product, and boy – what a difference! I find it be extremely pigmented and long-lasting throughout the day even without primer.”

“This is my new go to everyday palette! I love it!”

“I have owned this palette for nearly two years and I still love it and I highly recommend it to anyone. Even over the urban decay naked palette.”

4. Pro-Essential Teddy Bear Hair Brush Set – This set is the Too Faced darling of the Makeup Alley community. Far and away, reviewers couldn’t get enough of running the super soft brushes over their eyelids and face. As the Too Faced site explains about their brushes, “Created using our luxurious “Teddy Bear Hair” that feels identical to the soft and silky smooth hair of real animals without the cruelty involved in making traditional “animal hair” brushes.” We like the sound of that! Reviewers said:

“I love these brushes more then I thought I ever would. Before buying these I just had the brushes that you get at walmart or where ever. They did the job! Once I started using these I loved it so much! These are super soft and work amazing and no atter how you are usuing them they keep their shape! ”

“I was blown away by the quality of these brushes.”

“I never thought synthetic bristles would feel as good as real hair…but these feel better. “

5. Shadow Insurance Primer – We read review after review of this primer, and it is clear that it is a staple in the makeup boxes of reviewers across the country. This primer prevents creases, boosts eye makeup staying power, and intensifies eye shadow color. Reviewers said:

“Very smooth and easy to apply. A little goes a long way so the tube lasts a good while.”

“I have realy oily lids and i have some huge issues with my eyeshadows and my eyeliners as well..After 8 hours my eyeliner and my eyeshadow were intact!”

“Buy it. Nothing else works on my oily skin as well as this. Shadow stays in place all day long. LOVE it!”

And what we love best of all about Too Faced? They are all cruelty-free and, unlike Tarte, are not owned by a company who still tests on animals!

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