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Makeup Tips for the Cruelty-Free Conscious Consumer

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Have you ever noticed that there are makeup dos and donts  for every season of the year? During the hot summer months, makeup artists say powder blush is a no no and during the winter months, it’s ok to be a bit more daring and play with color. During the fall months, earthy tones reign supreme and when spring rolls around, the fresh look becomes the name of the game. This means, go light on the lips, cheeks, and eyes and leave the heavy eyeliner and mascara at home.

While general makeup tips typically work well for most women, vegans, vegetarians, and other cruelty-free advocates might have to take their makeup routine and shopping habits a step further. For starters, members of the vegan, vegetarian, and cruelty free set will not use applicators made from animal fibers of any kind. These individuals will also avoid makeup that contain harsh chemicals or ingredients derived from animals.

Potential animal sources for ingredients include bovine, ovine, goat, deer, porcine, equine, mink, human, mammal, emu, and fowl. abrasives, absorbents, buffering agents, film formers, fragrances, oxidizing agents, skin conditioning agents, skin protectants, sunscreens, and viscosity controlling agents may contain ingredients derived from animals.

To locate cruelty free makeup, look no further than popular cosmetics companies such as Beauty Without Cruelty (BWC) and Almay to name two. In addition to selling vegan and vegetarian friendly cosmetics, these companies also offer makeup tips on their official websites.

Beauty Without Cruelty (BWC) was founded in 1963 in England. The trustees of BWC Charitable Trust, an animal welfare organization, came together for a common goal – to manufacture and distribute natural, color cosmetics that were not tested on animals and products that did not contain any animal ingredients. Beauty Without Cruelty offers a full line of cruelty-free vegetarian, skin and body, and hair care products made from natural ingredients and organic aroma-therapeutic essential oils. Beauty Without Cruelty’s full line of color cosmetics reaches across all lines in order to meet the beauty needs of all women.

Beauty Without Cruelty Products may be purchased from your local natural foods retailer, and at some drug stores and vitamin shops. You can also purchase BWC products online directly from the Beauty Without Cruelty website: www.beautywithoutcruelty.com.

Almay has been in business since 1931. Even back then, Almay used pure, hypoallergenic ingredients that were safe for even the most sensitive skin. Almay was the world’s first hypoallergenic cosmetics brand, and the first brand to make 100% fragrance-free products. It was also the first cosmetics companies to disclose all ingredients used, the first brand to perform safety testing for allergy irritation, the first brand to formulate for contact lens wearers, and the first brand to create cosmetics regimens for specific skin types. Almay does not test on animals and it uses natural ingredients such as soybean, rosehips, licorice, milk thistle, and aloe, to name just a few. Almay products can be purchased online through the official website or at any beauty supply house, cosmetics retailer or drug store. www.almay.com


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