Pure Specialty by Abba Pure Performance Hair Care

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The Abba Pure Performance Hair Care line features products designed for four specific tasks:  cleansing, conditioning, correction, and creating. The brand calls these tasks “4C”.  Abba families include: color protect, curl, moisture, normal, specialty, shine, style, and volume.  One of the brand’s most unique families is designed for your own “unique” individual needs.  Pure Specialty is “individually designed to address specific hair care concerns, ranging from heavy residue build-up to sensitive skin and scalp”.  Main ingredients for Pure Specialty products include calming, healing, and gentle natural ingredients, such as aloe vera, lavender, passionflower, watercress and molasses.  These ingredients also help to improve and restore hair’s natural balance and texture.

Pure Specialty products include:  pure detox shampoo, pure recover conditioner, pure gentle shampoo, pure gentle conditioner and pure thermal protect spray.  Pure gentle shampoo is 100% vegan, free of synthetic dyes, sulfate free and DEA free.  It features ingredients such as watercress and aloe extracts to heal, relax, add moisture and promote gentle healing.

The complete list of pure gentle shampoo ingredients includes:  Water (Aqua) (Eau), Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Sodium PCA, Myristamine Oxide, Glycerin (*Vegetable Oil), Nasturtium Officinale (Watercress) Extract, Yucca Filamentosa Extract, Aloe Barbadensis Leaf Extract, Citrus Aurantium Bergamia (Bergamot) Fruit Extract, Calendula Officinalis Flower Extract, Jasminum Officinale (Jasmine) Extract, Polyquaternium-10, Sodium Cocoyl Apple Amino Acids (*Apple Juice Amino Acids), Citric Acid (*Sweet Potato), Disodium EDTA, Benzyl Salicylate, Hexyl Cinnamal, Butylphenyl Methylpropional, Linalool, Phenoxyethanol, Caprylyl Glycol, Abba Aromatherapy Fragrance (Parfum).

As are all Abba products, pure specialty gentle conditioner is 100% vegan, free of synthetic dyes, sulfate free and DEA free.  It contains a healthy dose of aloe vera and passionflower.  Passionflower provides a “balancing aromatherapeutic experience”.  The complete list of pure specialty gentle conditioner ingredients includes a botanical Infusion of Water (Aqua) (Eau), Arnica Montana Flower Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Prunus Serotina (Wild Cherry) Bark Extract, Lavandula Angustifolia (Lavender) Flower Extract, Cymbopogon Schoenanthus Extract, Rosmarinus Officinalis (Rosemary) Flower Extract, Passiflora Incarnata Extract, Passiflora Incarnata Fruit Extract (*Passion Flower)], Cetyl Alcohol, Stearyl Alcohol, Cetrimonium Chloride, Glycerin, Lupin Amino Acids (150 mw), Hydrolyzed Soy Protein (1000 mw), Hydrolyzed Wheat Protein (2000 mw), Hydrolyzed Wheat Starch, Tocopherol Acetate (Vitamin E Acetate), Aloe Barbadensis Leaf Juice, Algin, Citric Acid, Limonene, Methylparaben, Propylparaben, Diazolidinyl Urea, Abba Aromatherapy Fragrance (Parfum).

Where to Purchase Abba Pure Performance Hair Care Products

Abba Pure Performance Hair Care Products are available at salons across the United States and Canada.  To find a salon near you, please access the salon locator directly through the Abba Performance Hair Care Products website.  The locator is easy to use.  All that is needed is the state.

About Abba Pure Performance Hair Care

Alan Benfield Bush and Jim Markham founded Abba Pure Performance Hair Care in 1988.  The team aimed to create a line of products that would support Bush’s special education technique of Condensed Cutting and Perming.  Bush and Markham created a line of liquid styling tools (Abba Liquid Styling Tools) made up of a system of pure and natural hair care products using 100% vegan ingredients.  Like all Abba products today, these naturally formulated products were considered high performance, minus the devastating effects many hair care products can have on the environment.

Abba Pure and Natural Hair Care Products were developed specifically for use in salons.  The brand assigns an Herbal R/X to each of its products, highlighting the one or two botanicals in formula that provide specific benefits to hair health.  Abba has created right families to simplify and highlight specific hair care needs.  These families include:  color protect, curl, moisture, normal, specialty, shine, style and volume.  Abba hair care products bear the “Commitment to Purity” seal as a symbol of the company’s commitment to “producing products that are natural and pure, while recognizing a social responsibility to appreciate and embrace the world in which we live”.

Abba chooses specific herbal extracts and natural oils to add to its own Herbal Protein Complex, which was developed by the company’s scientists.  The company defines Abba’s Herbal Protein Complex as “proteins and extracts working synergistically to bond to the hair for internal and external protection.  It is achieved by using the optimal blend of proteins to rebuild and strengthen hair”.

Contact:

Abba Pure Performance Hair Care
1515 Wazee Street, Suite 200
Denver, CO 80202
Telephone: 800-598-2739
Fax: 303-292-4851
Email: Abbahaircare@gmail.com

International Inquiries
Mary Wehrer
Email: mary.wehrer@us.thecolomergroup.com

Media Inquiries
Email: media@us.thecolomergroup.com
Telephone: 303-928-2090


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